Option 1 – A video (the best option)- Use Loom to record a 2-5 minute video.
- Get to the point fast and show the problem you solve.
- Add scarcity/urgency (exclusive discount code).
- End with a clear call to action to sign up/book a call.
Option 2 – A case study / guide / freebieSend something that brings more value to the prospect.
- A nicely structured case study of your other client.
- A guide explaining how your tool solves a problem.
- A free trial/audit.